Learning about being a “21st century designer” intimidates me. I know that I will have to adapt as I learn. But I struggle to see past myself when it comes to making things.
It doesn’t matter what the breif is about I have to apply my knowledge and experiences to the project. I dont think about “my target market”. As soon as I start to think about what other people want or like, I lose myself. It becomes generic.
I feel a pressure to alter HOW I work to suit this image that is being portrayed to us of a 21st century designer.
I know Im just seeing things black and white, there can obviously be compromises and not all designers work in the ultra business minded way that i feel pressured to attempt.
Instead of feeling lucky and excited to be a design student I feel this looming pressure to be this thing that im not sure I can be.