Learning about being a “21st century designer” intimidates me. I know that I will have to adapt as I learn. But I struggle to see past myself when it comes to making things.
It doesn’t matter what the breif is about I have to apply my knowledge and experiences to the project. I dont think about “my target market”. As soon as I start to think about what other people want or like, I lose myself. It becomes generic.
I feel a pressure to alter HOW I work to suit this image that is being portrayed to us of a 21st century designer.
I know Im just seeing things black and white, there can obviously be compromises and not all designers work in the ultra business minded way that i feel pressured to attempt.
Instead of feeling lucky and excited to be a design student I feel this looming pressure to be this thing that im not sure I can be.
First week of Uni I made a terrible impression on myself. Everyone seemed to just know what they were doing, but I just couldn’t figure out how to hush the excitement of actually BEING at University. So I just started drawing, and eventually my brain sort of caught up… sort of for a little while. I had a great idea of where to go with my project, which is still a great idea, but bringing it to fruition is what Im struggling with.
Its not that I am doubting my ability, or doubting my idea. I am so passionate and excited one minute and then the next minute I pull back to earth and realize I have no Idea how to begin transitioning my idea in to reality. Except… Sometimes I DO know how to begin and its all great again and then the next minute…